It is no wonder that biryani is one of India's soul foods. In 2023, biryani retained its position as the most popular dish on Swiggy for the eighth consecutive year, securing 2.5 biryanis ordered per second. It also holds true that for every 5.5 chicken biryanis, one veg biryani was ordered, hence proving Indians' love for biryani.
The famous franchise Charcoal Eats has tapped into the country's love for biryani and serves not just any biryani but a unique charcoal-infused experience. Its signature recipes are prepared with spices and fresh ingredients that keep customers coming back for more. The company envisions the role of quality and innovation to have a competitive advantage and has secured a foundational position in the evolving and competitive Indian food service space.
If you are looking to capitalize on the biryani trend or explore a restaurant with a versatile menu, Charcoal Eats presents a compelling franchise opportunity. The lean, kitchen-less model differentiates Charcoal Eats from the competition and offers prospective franchisees a lot of value. So, let us explore the charcoal biryani franchise in this blog how you can be a part of this unique franchise.
For biryani lovers, Charcoal Eats has a range of biryani offerings that cater to different consumer segments, from traditional dishes to those seeking a modern twist. In each of their offerings, Charcoal has taken time to curate a unique taste that brings the heritage of biryani to a different audience and optimizes for the diversity of tastes in the Indian palate. From the Dum Baked Aloo & Baby Corn Biryani to the exotic Ustaadi Hyderabadi Mutton Biryani, each selection is an incredible Indian adventure.
Popular Varieties
The biryani selection from Charcoal Eats includes a considerable number of vegetarian and non-vegetarian biryani options, with an attention to detail on preparation that is unparalleled in the category.
Vegetarians who enjoy biryani can savor selections like Dum Baked Aloo & Baby Corn Biryani and Paneer Makhani Biryani. These offerings allow vegetarians to enjoy a complete and wholesome meal.
Non-vegetarians can also enjoy the rich flavors of offerings, including Chatpata Chicken Tikka Biryani and Ustadi Hyderabadi Mutton Biryani.
Price Range : INR 299- 499
Signature Biryani Recipes
Charcoal's proprietary recipes are an asset to the brand and differentiate it from the competition.
The consumer audience favors offerings like the Ustaadi Hyderabadi Chicken Biryani and are renowned for the perfect blend of spices and tender boneless chicken.
The Dum Baked Awadhi Chicken Biryani is a slow-cooked biryani that exemplifies the subtleness that is sentimental to Lucknowi-style cooking.
Ingredients & Cooking Techniques
Charcoal Eats is proud of its ingredients, using premium basmati rice, freshly ground spices, and marinated meat in its biryani offerings.
The biryanis are cooked using the traditional dum technique, slow-cooking them in a sealed pot to allow the flavors to cook slow and low, giving rise to a rich and aromatic dish.
Apart from these mouthwatering biryanis, Charcoal Eats offers a great range of kebabs and platters on its extensive menu. Let's look at its one-of-a-kind kebabs lineup, which adds another dimension to its menu.
Kebabs and Platters
Charcoal Eats has a range of kebabs and platters that are perfect for you if you're a fan of succulent kebabs and hearty platters. These kebabs at Charcoal Eats are carefully constructed, incorporating a mix of traditional and modern cooking methods that preserve the identity but also bring an innovative twist to the flavors. The kebabs are prepared in a way that ensures each bite provides the rich taste and texture that followers of this dish look for.
Types of Kebabs Available
Charcoal Eats accommodates all tastes by offering a wide variety of kebabs. Options range from the tender and flavorful Mutton Galouti Kebab to the aromatic Lucknowi Chicken Seekh.
Vegetarian options include the Veg Galouti Kebab and Veg Tawa Seekh, which means that everyone can experience the taste and smoky flavor of these well-prepared dishes.
For those seeking a non-vegetarian treat, dishes like Afghani Malai Chicken Tikka add excitement and deliciousness. The mix of spices and textures is sure to please.
Price Range: INR 279 - 729
Unique Kebab Flavors
Charcoal Eats offers a range of kebabs with unique flavor characteristics that provide an assortment of tastes and experiences.
Each kebab type has distinct flavors and offers an exceptional eating experience. The Chicken Afghani Malai Tikka is the signature kebab. It is a creamy and mild option — the perfect choice for balance.
The kebabs are designed to be a balance of flavors and are not just about spice, they provide great flavor and texture combinations.
Preparation and Quality Assurance
Charcoal Eats takes pride in the meticulous preparation of their kebabs, ensuring that only the finest ingredients are used.
Each kebab is marinated with a blend of spices and cooked to perfection on a traditional tandoor or a modern grill to retain the juiciness and flavor.
The brand maintains strict quality control measures, ensuring that every kebab served meets the highest standards of taste and hygiene.
As you savor the rich flavors of these kebabs, you might also want to explore Charcoal Eats' other delightful offerings, including its variety of side dishes and deserts.
More Menu Items
Beyond their renowned biryanis and kebabs, Charcoal Eats offers various menu items that cater to multiple tastes and preferences. Whether you're looking to complement your meal with a flavorful appetizer, indulge in a sweet treat, or enjoy a complete meal combo, the diverse selection ensures that every meal is a delightful experience.
Side Dishes and Appetizers
Charcoal Eats' side dishes and appetizers are crafted to enhance your main course, adding extra layers of flavor and texture.
Options like the Onion Raita and Burhani Raita provide a cooling contrast to the rich spices of the biryanis and kebabs.
For those who prefer a touch of sweetness, the Gulab Jamun offers a traditional, syrupy delight.
The Paneer Bhuna Roll and Chicken Seekh Roll are perfect for those who want a light yet satisfying snack packed with the robust flavors Charcoal Eats is known for.
Desserts and Beverages
To round off your meal, Charcoal Eats presents a selection of desserts and beverages that cater to all sweet cravings.
The Vilayati Chocolate Mousse and Malai Phirni are indulgent treats that offer a rich, creamy finish to your meal.
Options like the Shahi Masala Chaas provide a traditional twist for a refreshing drink. At the same time, the Non-Alcoholic Beers in flavors like Strawberry, Peach, and Cranberry offer a unique beverage experience that pairs well with the meal.
Custom Meal Combos
For those who like to enjoy a well-rounded meal, Charcoal Eats offers custom meal combos that allow you to mix and match your favorite items.
Whether pairing a Malai Chicken Tikka Roll with a side of Burhani Raita or enjoying a complete meal with a beverage and dessert, these combos provide both convenience and variety, ensuring every craving is satisfied.
After exploring these additional menu items, you might want to delve into the operational aspects of running a Charcoal Eats franchise. The franchise ensures that every outlet delivers consistently high-quality food with minimal hassle.
Franchise Opportunities and Requirements
Charcoal Eats is appealing to entrepreneurs who have a strong passion for top-quality food and want to grow with it, which is rapidly ascending in a highly competitive market. They have outlined specific requirements to ensure that each franchise operates effectively. By investing in a Charcoal Eats franchise, you would be investing in a proven model that is unique in all aspects of the business.
Investment and Fees
Capital Investment: The initial capital investment varies based on the type of outlet. For a delivery-only model, the required investment is approximately INR 60,000. For a Quick Service Restaurant (QSR), the investment is around INR 17,00,000.
Franchise Fee: The total investment for opening a Charcoal Eats franchise ranges between INR 15,00,001 and INR 20,00,000, which includes the franchise fee, equipment, furniture, and fixtures.
Payback Period: The estimated payback period for the investment is 18 months, making it a relatively quick return on investment.
Return on Investment (ROI): Franchisees can expect an ROI of over 40%, making this a potentially lucrative opportunity for those interested in the food service industry.
Location and Space Requirements
Selecting the right location is the most critical decision you will make. Depending on the model you choose, the franchise fees will vary.
The brand offers three franchising models, catering to different business goals. For the Deliver & Take-away only model, they are looking for a minimum of 350 sq. ft to lease. You would require more space for the other models.
They offer assistance with site selection and ensure your outlet is in an ideal location to ensure you will receive the high walk-in footfall and the required number of orders.
Support and Training Provided
Charcoal Eats is dedicated to assisting franchisees in ensuring their business is booming. This is done through providing vast training and continuous support. T
The franchise training program, also covered in the franchise fees, will provide you with the knowledge and skills to run your outlet effectively.
Charcoal Eats also provides hardware and software support to help with the business's operation.
From the investment and location requirements to support, you can now see the many operational aspects that are designed to ensure the success and growth of your Charcoal Eats franchise. Next, let us take a look at the operational aspects.
Running a Charcoal Eats franchise involves managing a streamlined set of daily operations that are both efficient and effective. As a franchisee, your primary responsibilities will be to manage order fulfillment and oversee that the food is prepared according to the brand's recipes.
Daily operations run involve:
Inventory management.
Coordinating with delivery partners.
Handling customer interactions to ensure a seamless and enjoyable visit for the customer.
Supply Chain and Logistics
Charcoal Eats has an integrated procurement process developed to source trusted, fresh, high-quality ingredients from direct suppliers to facilitate easy delivery between outlets. The logistics are also managed in such a way as to ensure timely deliveries and to minimize stock-out and inventory wastage.
To help franchisees manage inventory effectively, the company gives them the tools they need, including software that can help them keep an eye on stock levels and predict what they will need in the future based on sales data.
Quality Control Measures
As part of Charcoal Eats' commitment to upholding the highest quality standards, the brand has established quality control measures that each franchise must adhere to.
Each franchise outlet should use only authentic, quality-assured ingredients and follow standardized recipes.
The outlet should also use specific techniques to ensure the product can preserve a similar taste and quality despite being prepared off-site.
To monitor adherence to these standards, regular inspections and audits are carried out by Charcoal Eats to ensure each outlet complies.
Let us now move into how Charcoal Eats markets and promotes its franchise outlets, driving traffic and customer loyalty.
Brand Promotion Strategies
Charcoal Eats's use of both traditional and digital marketing practices to develop the brand and attract customers helps in this development. This organization ensures a highlighted presence on numerous platforms, starting with striking social media promotions and continuing with cooperation with celebrities.
Customer Acquisition Strategies
Attracting new clients is a critical feature of growing your Charcoal Eats enterprise. The brand provides you with the infrastructure and guidance required to implement successful customer acquisition strategies.
Among other resources, it may fund targeted online commercials, showcase deals, or arrange neighborhood events to introduce the Charcoal Eats brand to potential customers around you.
Charcoal Eats even allows its franchisors to identify and target unaddressed customer sections by gathering consumer information and feedback.
Loyalty programs and customer retention
Bringing customers back is equally as important as attracting new ones, and Charcoal Eats does an excellent job at loyalty.
With a carefully planned loyalty program, you can honor repeat customers with bonuses, dedicated discounts, and additional offers.
The program is easy enough for you to incorporate into your franchise operations, and it is enough to make customers come back.
The role of personalized marketing and superior customer service in retaining customers and turning them into brand champions is also pivotal.
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Next, we will explore the financial performance and projections that support this lucrative investment.
Financial Performance and Projections
Multiple revenue Streams included in the Charcoal Eats franchise model make it a very beneficial investment for aspiring entrepreneurs:
The primary revenue driver is the sale of its signature dishes – biryanis, side dishes, and kebabs which have shown consistently high demand.
There is a diverse menu, and as a result, it attracts a broad customer base, leading to repeat orders and multiple items per transaction, driving up the average transaction amount.
Additionally, by offering catering services for events and bulk orders, you can tap into another potential revenue source, particularly around celebrations or corporate events. This could contribute significantly to your overall revenue.
Cost Analysis
Operating as a Charcoal Eats franchisee requires a deep understanding of a cost structure used to ensure profitability.
Setting up the franchise involves fixed costs, such as the franchise fee, equipment, furniture, fixtures, and marketing investments, totaling INR 15-20 lakh.
Once operational, you will incur ongoing costs such as rent, utilities, staff salaries, and food costs. Despite the slightly higher investments for a Charcoal Eats franchise, the advantages are the established supply chain and reduced costs due to the kitchen-less concept.
Consistently monitoring costs and optimizing operations will keep your franchise profitable.
Profit Margins and ROI
When you purchase a Charcoal Eats franchise, you are getting a brand with promising margins and return on the investments.
Charcoal Eats franchises traditionally see a payback period of over a year and a half, with expected margins of 40% or more. The business model has been tried and tested and, along with its strong market, contributes to the profitability of the operation.
With effective marketing strategies and efficient management, the projections and results could exceed the expectation of the industry standard, or the results below could be surpassed.
These excerpts on financial performance reinforce the probable return on capital in a Charcoal Eats franchise, setting a profitable expectation. Next, we'll provide perspectives on managing challenges and risks and developing efficient long-term growth and stability.
Managing a Charcoal Eats business can present several challenges, as it would with any company. Here are the three main challenges:
One of the primary challenges for a Charcoal Eats franchise is dealing with competition in the crowded QSR market, where there are so many players offering similar products that it can be difficult to distinguish your brand from others.
A second challenge for Charcoal Eats franchisees is achieving consistent product quality across all outlets, this is essential for ensuring customer satisfaction and maintaining a good brand reputation.
Third, the company has to cope with changing ingredient costs and potential supply chain disruptions, which could affect margins and operation efficiencies. Staffing is a prickly part of the business, as well as training and keeping skilled employees who uphold the brand's standards.
Risk Mitigation Strategies
For any business, some challenges are to be expected, but here are some strategies to help mitigate those challenges:
Charcoal Eats has developed robust training programs to ensure franchisees and their staff are well-equipped to provide consistent quality and service.
The company also has regular audits and quality checks for franchisees to maintain standards across the outlets.
To combat competition, the brand emphasizes local marketing and customer engagement by ensuring each franchise has a loyal customer base.
Furthermore, with the centralized supply chain management system, potential disruption to the franchisee and price stability can be achieved.
Future Prospects and Growth Potential
The prospects for Charcoal Eats franchises are optimistic despite the numerous challenges.
As consumer attitudes shift towards convenience and quality, Charcoal Eats can seize an increasing market share. The brand continues to grow its menu and develop new flavors to keep the offerings exciting for customers.
As it is anticipated that the Indian QSR market will expand rapidly shortly, Charcoal Eats franchisees have the chance to see continued expansion and profit, highlighting this as an ideal time to consider investing in the franchise.
Conclusion
By investing in a Charcoal Eats franchise, you will enter a unique market backed up by the growing love of biryani and other delicious dishes in India. The kitchen-less, flameless model has simplified the preparation process, considerably reducing daily tasks' complexity. There are lots of market challenges, but the support system is top-notch for the franchisee. Quality and customer satisfaction, combined with a robust support system, put a lot of weight behind you to ensure success in a competitive market.
As the market expands in India, an investment in Charcoal Eats can help you achieve substantial growth and earnings. If you're ready to take the next step toward a rewarding franchise experience, Kouzina Food Tech is here to guide you through the process and help you build a thriving business. Let us help you succeed and begin your journey today.
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