Are you dreaming of owning a franchise that blends the sweetness of success with the coolness of creamy delights? The Shakes and Cream franchise might be the perfect opportunity for you. Shakes and Cream, a Delhi-based Quick Service Restaurant (QSR), has carved out a niche in the bustling food industry with its wide range of milkshakes, ice creams, and snacks. Renowned for serving milkshakes in eco-friendly glass bottles and offering over 20 unique flavours, the brand has become a favourite among dessert enthusiasts. With a solid customer base in Delhi and strategic partnerships with delivery giants like Swiggy, Zomato, and Uber Eats, Shakes and Cream is now poised for further expansion through franchising opportunities.
The growth potential for milkshakes and related products in India is immense. In 2023, the Indian milkshake market reached an impressive size of INR 6.4 billion, and it is expected to surge to INR 29.9 billion by 2032, with a robust CAGR of 18.7% from 2024 to 2032. This growth is driven by increasing disposable incomes, consumer demand for indulgent treats, and innovative product offerings, making it an opportune time to invest in the ice cream sector.
As Shakes and Cream expands, franchisees can tap into this growing market. In the following sections, we will explore the unique selling proposition, target market, and competitive advantages of becoming a Shakes and Cream franchisee, offering a comprehensive overview of what makes this franchise a compelling business opportunity.
Starting a Shakes and Cream franchise involves understanding the various costs associated with the venture. These costs ensure you’re fully prepared to run a successful and efficient operation from day one. Below is a breakdown of the initial investment and expenses.
Franchise Fee
One-Time Payment: The franchise fee is a one-time cost that grants you the right to operate under the Shakes and Cream brand.
Amount: The fee for a Shakes and Cream takeaway outlet is INR 4 lakh. This fee covers the rights to use the brand name, access to marketing resources, and initial support.
Includes: The franchise fee provides a proven brand identity, established marketing materials, and ongoing business support.
Initial Setup Costs
Interior Design and Fixtures: Includes expenses for designing the outlet's interior to match Shakes and Cream’s brand aesthetics. This involves purchasing and installing furniture, fixtures, and décor elements.
Initial Supplies: This covers the initial purchase of ingredients and other necessary supplies to start operations.
Cost Breakdown: The setup costs for a takeaway outlet range from INR 15 to 16 lakh, including the franchise fee. The costs for a café outlet are higher, ranging from INR 22 to 24 lakh, due to the need for a larger space and more extensive interior work.
Equipment and Inventory
Essential Equipment: Includes milkshake machines, refrigerators, freezers, and other kitchen appliances needed for daily operations.
Inventory: Initial stock of ingredients required for milkshakes, ice creams, and snacks.
Quality Assurance: Shakes and Cream ensures franchisees receive high-quality equipment and ingredients to maintain consistency and meet customer expectations.
Real Estate and Leasehold Improvements
Real Estate Costs: Depends on the location and size of the outlet. Securing a prime location is crucial for customer traffic and visibility.
Leasehold Improvements: Costs associated with renovating and customizing the rented space to meet Shakes and Cream’s standards.
Space Requirements: A takeaway outlet typically requires 150 to 200 sq. ft., while a café outlet needs 500 to 600 sq. ft. for a more elaborate setup.
Training and Support Costs
Staff Training: Includes comprehensive training programs for your staff on product preparation, customer service, and operational procedures.
Ongoing Support: Continuous assistance with operational issues and updates to ensure the smooth running of the outlet.
Included Services: Shakes and Cream provides this training as part of the initial setup costs, ensuring all staff are well-prepared to deliver high-quality products and services.
Next, let us examine the ongoing costs to understand the recurring expenses you'll incur to maintain your franchise. These ongoing fees and expenses are equally important in managing a successful Shakes and Cream franchise.
Ongoing Fees and Expenses
Understanding the ongoing fees and expenses associated with running a Shakes and Cream franchise is essential for maintaining financial health and ensuring the success of your business. Here’s a detailed look at each key area:
Royalty Fees:
This fee helps fund the brand’s ongoing national advertising efforts, product innovations, and operational support.
Paying this royalty ensures that franchisees benefit from the brand’s established reputation and ongoing marketing campaigns, which contribute to maintaining high standards and continued business growth.
Shakes and Cream charges a monthly royalty fee of 5% on net sales. A takeaway outlet with average monthly sales of INR 5 lakh would amount to INR 25,000 per month. For a café outlet with average sales of INR 10 lakh, the royalty would be INR 50,000 per month.
Marketing and Advertising Costs:
In addition to the support provided by Shakes and Cream, franchisees need to invest in local marketing efforts. This can include expenses for local promotions, social media advertising, and participating in community events.
Local marketing efforts are designed to attract customers in your specific area and strengthen the presence of your Shakes and Cream outlet within the community.
Local marketing and advertising costs can range from INR 15,000 to INR 30,000 per month, depending on the scale of your promotions and the local market. This includes expenses for social media ads, local events, and community outreach efforts.
Operational Costs:
These are the routine expenses required to keep the franchise running, including utilities, maintenance, and the purchase of supplies.
Monthly operational expenses can vary widely but typically range from INR 50,000 to INR 1 lakh. This includes utilities (electricity, water), maintenance, and supply purchases.
Managing these costs efficiently is crucial for maintaining profitability and ensuring smooth day-to-day operations. Variations in operational expenses can occur depending on factors like the size of the location and local utility rates.
Staffing Costs:
This includes wages, employee benefits, and ongoing training expenses for your staff members.
To ensure that your team is well-compensated and continuously trained to deliver high-quality service and maintain operational efficiency.
Investing in staff wages and development is key to providing excellent customer service, leading to higher customer satisfaction and loyalty, ultimately benefiting your franchise’s success.
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Next, we’ll explore the qualifications and requirements for becoming a Shakes and Cream franchisee.
Franchisee Requirements and Qualifications
Securing a Shakes and Cream franchise involves meeting specific requirements to ensure you are well-prepared for success. Here’s an overview of what is expected from potential franchisees:
Personal and Financial Criteria
Prospective franchisees must demonstrate a strong financial foundation, including sufficient capital to cover the initial investment and ongoing expenses.
Personal attributes such as commitment, enthusiasm, and a readiness to engage actively in the business are crucial.
Financial stability ensures that franchisees can handle the costs of starting and running the franchise, including initial fees, equipment purchases, and operational expenses.
Experience and Skills Required
While previous experience in the food and beverage industry is advantageous, it is not mandatory. What’s important is a willingness to learn and manage daily operations effectively.
Strong organizational skills, a passion for customer service, and the ability to adhere to franchise standards are key. Franchisees should also be prepared to handle staff management, inventory control, and local marketing efforts.
Training and Support Provided
Shakes and Cream offers comprehensive training and support to help franchisees get started and run their businesses smoothly. This includes detailed training on operations, customer service, and the use of the POS system.
Additionally, franchisees receive ongoing support with marketing, staff training, and supply chain management. The franchisor also guides in maintaining quality and adhering to brand standards.
Meeting these requirements ensures franchisees can manage and grow their Shakes and Cream outlets effectively. Moving forward, we’ll outline the steps to becoming a Shakes and Cream franchisee, guiding you through the process of joining this exciting franchise opportunity.
Embarking on the journey to own a Shakes and Cream franchise involves several key steps. Here’s a step-by-step guide to help you navigate the process:
Step 1: Initial Inquiry and Application Process
Begin by reaching out to Shakes and Cream through their business contact channels. Express your interest in becoming a franchisee and request an application form. This initial inquiry will typically involve sharing basic information about yourself, your background, and your financial capacity. The application form will help the franchisor assess your suitability for the franchise opportunity.
Step 2: Review and Approval Process
Once you submit your application, Shakes and Cream will review it to ensure you meet their criteria. This process includes evaluating your financial stability, experience, and overall fit with the brand. You may be required to provide additional documentation or participate in interviews. If approved, you will receive a franchise disclosure document (FDD) detailing the franchise's terms, costs, and obligations.
Step 3: Franchise Agreement and Terms
After the approval, you’ll enter into a franchise agreement with Shakes and Cream. This legal document outlines the terms of your franchise relationship, including fees, operational guidelines, and duration of the agreement. It’s crucial to review the agreement carefully, and you may want to consult a legal advisor to ensure you understand all the terms before signing.
Step 4: Pre-Opening PreparationsWith the agreement, you’ll begin preparations for opening your Shakes and Cream outlet. This phase includes selecting and setting up your location, undergoing training, and receiving support for store design and equipment setup. Shakes and Cream will assist with marketing strategies, staff recruitment, and operational procedures to ensure a successful launch.
These steps will guide you through becoming a Shakes and Cream franchisee, preparing you for a successful start in this exciting business opportunity. Next, we’ll cover the essential contact information for inquiries, support, and assistance.
For anyone interested in exploring the Shakes and Cream franchise opportunity or seeking assistance, the following contact details are essential:
Franchise Inquiries To learn more about becoming a Shakes and Cream franchisee, contact the franchise development team. They can provide detailed insights into the application process, investment requirements, and franchise benefits.
Customer Support If you have any questions or need support related to existing franchise operations, including issues with supplies or technical problems, you can contact Shakes and Cream’s customer support team. They are available to assist with your queries and provide timely resolutions. You can reach them on their social media pages.
Corporate Office Contact Details For corporate inquiries or to visit the Shakes and Cream head office, use the following details:
Address: 5/82, Subhash Nagar, New Delhi,110027, Delhi, India, Delhi
Phone: +91-9810234303, +91-9599089013
Online and Social Media Contact Points Stay connected with Shakes and Cream through their online platforms for the latest updates, promotions, and franchise news. Follow them on:
These contact points will guide you in making inquiries, getting support, or connecting with Shakes and Cream online.
The Final Takeaway
In conclusion, exploring the Shakes and Cream franchise opportunity reveals a promising venture with a well-established brand and robust support system. From understanding the initial investment and ongoing costs to meeting franchisee requirements, this guide provides a comprehensive overview to help you make an informed decision. With competitive advantages and a thriving market, Shakes and Cream offer a rewarding business prospect.
For those ready to take the next step, Kouzina is here to assist you with detailed franchise planning and ongoing support. Contact us today to learn how we can help you navigate the process and set up your successful milkshake franchise. Let us help you turn your business aspirations into reality with expert guidance and support every step of the way.
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